Terms of Service
Last updated: 17 October 2026
These Terms of Service (the "Terms") govern your access to and use of PostBakery (the "Service"), operated by Melsona Ltd. („Мелсона“ ЕООД), a company registered in the Republic of Bulgaria (UIC / ЕИК: 208959125), with its registered address at 22 Neofit Bozveli St., Sukhata Reka, 1505 Sofia, Bulgaria ("PostBakery", "we", "us"). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.
1. The Service
PostBakery is an AI tool that generates Instagram and Facebook posts matched to your brand — images, carousels, captions, and short videos (Reels and video Stories) with optional AI voice-over, subtitles and music — and, if you connect your accounts, lets you publish them to Facebook and Instagram and see how they perform. We may add, change, or remove features over time.
2. Eligibility and accounts
You must be at least 16 years old and able to enter into a binding contract. You are responsible for the accuracy of your account information and for keeping your credentials secure. You are responsible for all activity that occurs under your account.
3. Acceptable use
You agree not to use the Service to:
- Generate or publish content that is unlawful, infringing, deceptive, hateful, harassing, or otherwise harmful.
- Impersonate a real person, or create content that falsely presents someone as saying or doing something they did not (including with an AI voice).
- Violate the terms, policies, or community standards of Meta, Instagram, or any other connected platform.
- Attempt to disrupt, reverse-engineer, or gain unauthorized access to the Service or its infrastructure.
- Circumvent usage quotas, rate limits, or other technical restrictions.
4. AI-generated content
The Service uses third-party AI models to generate images and captions from your inputs. As between you and PostBakery, you own the inputs you provide and the outputs generated for you, to the extent permitted by law. You are solely responsible for reviewing generated content before publishing it and for ensuring it is accurate, lawful, and appropriate for your audience. AI output may be inaccurate or may unintentionally resemble existing works; we make no warranty that output is original or non-infringing.
Voice-overs are synthetic AI voices, not recordings of a human. When you publish AI-generated video or audio, you are responsible for disclosing it as AI-generated where the law or the platform requires it — for example by using Meta's AI label for realistic video. We may add information to generated files that identifies them as AI-generated.
4a. Material you upload
You may upload screenshots, product photos, logos, video clips and music. You confirm that you own this material or have all the rights and licences needed to use it with the Service and to publish the results — including music licences, which the original rights holder may not grant for social media use. You also confirm that you have the consent of, or another lawful basis for, any person who can be seen or heard in it. You keep ownership of your material and give us a limited licence to store and process it only to provide the Service to you.
5. Connecting and publishing to social accounts
When you connect a Facebook Page or Instagram Business account, you authorize PostBakery to publish the content you create and approve to those accounts on your behalf. You confirm that you have the right to manage and publish to those accounts. Your use of Facebook and Instagram remains subject to Meta's own terms and policies, and you are responsible for complying with them. You can disconnect an account at any time.
6. Plans, billing, and cancellation
The Service offers a free tier and paid subscription plans. Paid plans are billed in advance through Stripe on a recurring basis until cancelled. You can cancel at any time; cancellation takes effect at the end of the current billing period, and we do not provide pro-rated refunds except where required by law. If a generation fails on our side, the credits it used are returned to your plan automatically. Usage quotas apply per plan as described on our pricing page.
7. Intellectual property
The Service itself — including its software, design, and trademarks (including the PostBakery name and logo) — is owned by PostBakery and protected by intellectual-property laws. These Terms do not grant you any right to use our branding without prior written permission.
8. Disclaimers
The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that generated content will meet your requirements.
9. Limitation of liability
To the maximum extent permitted by law, PostBakery shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, data, or goodwill. Our total aggregate liability arising out of or relating to the Service shall not exceed the greater of the amounts you paid us in the twelve months before the event giving rise to the claim, or fifty euros (€50). Nothing in these Terms limits liability that cannot be limited under applicable law.
10. Indemnification
You agree to indemnify and hold PostBakery harmless from any claims, damages, or expenses arising from your use of the Service, your content, or your violation of these Terms or of any third-party rights or platform policies.
11. Termination
You may stop using the Service and delete your account at any time. We may suspend or terminate your access if you breach these Terms or use the Service in a way that risks harm to us, other users, or third parties.
12. Governing law and disputes
These Terms are governed by the laws of the Republic of Bulgaria, without regard to conflict-of-laws rules. The competent courts of Bulgaria shall have jurisdiction over any dispute, without prejudice to any mandatory consumer-protection rights you may have in your country of residence.
13. Changes to these Terms
We may update these Terms from time to time. We will revise the "Last updated" date and, for material changes, provide additional notice. Continued use of the Service after changes take effect constitutes acceptance.
14. Contact
Questions about these Terms? Contact us at contact@postbakery.ai.
15. Language
These Terms are available in English and in Bulgarian, and both versions are equally binding. If we provide these Terms in any other language, that translation is for convenience only, and the English version prevails in case of any difference.